Tuesday, June 25 • 9:00 AM - 9:30 AM GMT+1
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Title: Leading Fragrance Claims: Charting the Trendsetters
Description:
The session will educate the audience on product claims and positioning in the fragrance industry. It
will mainly focus on the sustainability criteria and related claims that are popular or gaining traction,
particularly post COVID-19 pandemic. Geographical scope will be limited to Western European
market. In terms of content, it will include topics such as cross-country comparison to highlight key
trends and consumer behavior, as well as scope and outlook for key claims.
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